The transformation of information into knowledge and into a steady and adequate decision towards a given business situation is a strategic factor within a competitive environment. Business intelligence solutions make it possible for the companies to rely their decision-making processes on information originated from different data resources.
CPqD offers customized business intelligence solutions to its customers. Such solutions are based on multidimensional analyses of tendencies, predictive and statistic models. Among other processes, they subsidize customer conquest and retention programs. These solutions comprise process reorganization, business optimization and formalization for customer care, system workflow and integration, and the development of customized systems for companies which are in search of differential elements for their IT solutions and strategic projects.
CPqD relies on the qualifications of its Business Intelligence Excellence Center (Centro de Excelência em Business Intelligence - CEBI) to perform all those tasks. The following include some of CPqD's main business intelligence products and services:
- A predefined data warehouse and data marts model
- Predefined data extraction, transformation and load processes for warehouse and data marts
- Specification, project and development of extraction, transformation and load processes
- Reports and KPIs for analyzing customers, products and services, billing, charges, traffic, work orders, trouble ticket, among other functions
- Specifications and development of new reports and KPI requirements
- A set of models for analytical CRM developed from statistical techniques and data mining techniques focused on customer segmentation, customer conquest and score, churn management, cross selling and up-selling of products and services
- Metadata project and implementation